WHAT IS Project-X?
Corporate awareness and willingness for sustainable business are at an all time high, but with the low hanging fruit already picked, the next all-important steps can feel too far to go alone.
With so many high impact solutions failing to reach the market due to perceptions of high risk and costs, genuine industry-level sustainable innovations are not able to scale.
We work to achieve exponential impact within the value chain, working with tested and viable sustainable innovation substitutions.
Project-X is the world's first, end to end service to fast track sustainable innovations into industry.
systemic change: MINIMISING RISK, MAXIMISING IMPACT
THE PROOF OF CONCEPT CYCLE: feed security
For this important first cycle, we have chosen to focus on feed security.
Specifically, Project-X will be helping the livestock and aquaculture industry replace unsustainable feed ingredients in order to relieve the stress on the worlds resources; whilst providing a healthier, more sustainable source of protein for the growing population.
The programme will hone down on the salmon industry value chain as a test bed before rolling out to other species.
NB: It is important to emphasise that whilst this model has been tried and tested at a company level with large multi-nationals in traditionally risk adverse sectors, the work being attempted at an industry level is a proof of concept.
Marco Lambertini, Director General WWF International
"We are living in a time of unprecedented risk but also opportunity for the future of our planet and our society. We saw at COP21, that there are a growing number of corporations who are committing to address climate change. But time is of the essence, so now, more than ever, we need leadership to act, and fast. Project-X will bring together decision makers from business acceleration, clean technology, academia and investment to focus on common goals to accelerate impact at scale."
Bernadette Clavier, DIRECTOR OF SOCIAL INNOVATION, STANFORD
"The world has been missing a catalyst to mobilize the top entrepreneurial, financial, and regulatory resources to address industry wide environmental challenges that no individual organization can address on its own. Project-X's innovative model will bring to life collective solutions that weren't possible before and generate the necessary speed and momentum for them to succeed. I've never been more hopeful in our ability to address the environmental challenges of our times."
Lionel BodIn, Accenture Development Partnerships Lead, Europe
“Project-X integrates cutting-edge initiatives based on WWF’s insight into the effect of environmental challenges. Drawing on the vast capabilities of major corporations and the rapidly evolving world of innovative finance, Project-X has the potential of being a game-changer for a more sustainable world.”