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The work we do to safeguard endangered species and threatened habitats, and address global environmental threats, wouldn’t be possible without building strong and long-lasting relationships with our supporters and other partners.

To become a WWF Guardian or a WWF member, make a donation, support an appeal, or adopt a wild animal, please call us on 01483 426333 or email our Supporter care team

Individual supporters

We’re truly grateful for the generosity of our loyal supporters, who help us in many ways. They may become a member or donor, adopt a wild animal, take part in one of our events, or give their backing to our online campaigns. Their ongoing support provides the lifeblood of the charity.

WWF Guardians

This is a dedicated group of supporters who have collectively contributed more than £4 million to us since we launched our Guardian programme in 1994. Each Guardian pledges at least £1,000 a year to support one of our key projects. It helps us to address threats to the natural world where funding is needed most. They’re currently supporting our work to reduce the impact of dams across the whole Amazon region, protecting indigenous people and vulnerable wildlife such as river dolphins and jaguars.

To find out more about becoming a Conservation Champion or to donate through a trust or foundation please contact our philanthropy team. Email us
or call 01483 412520

Conservation Champions

Our Conservation Champions donate significant funds to help us address the world’s most serious environmental problems. We offer them our sincere thanks for their support this year:

IndividualsRoy Alderslade, Michael Armstrong, Michiel Bakker, Patrick and Valerie Degorce, Dr Nick Harrison and Dr Sarah Greaves, David and Eleanor Holloway, Roger Hooper, Carol Kemm, Margaret Jean Long, Anne Reece

Trusts and foundationsErnest Kleinwort Charitable Trust, The Esmée Fairbairn Foundation, First Names (Jersey) Limited – Trustee of the Net Trust, Friends Provident Foundation, The Herd Lawson and Muriel Lawson Charitable Trust, The Hugh Symons Charitable Trust, The Ingram Trust, Jamma International, Joseph Rowntree Charitable Trust, Marjorie Coote Animal Charity Trust, The Martin Laing Foundation, The Peter Dixon Charitable Trust, players of People’s Postcode Lottery, Size of Wales, The Stelios Philanthropic Foundation, The Thistledown Trust, The Utermann Charitable Trust, The Waterloo Foundation, Whitley Animal Protection Trust

High-profile people

We gain strong support from a number of people who use their high profile to promote us. We greatly appreciate their participation in our work, which allows us to reach even more people across the world.

Tom Aikens, Kirstie Allsopp, Steve Backshall, Raymond Blanc OBE, Rachel De Thample, Regan Gascogine, Finn and Jack Harries (JacksGap), Ken Hom OBE, Ching-He Huang, Tim Kellner (JacksGap), Andy Murray, Aaron Ramsay, Ashley Roberts, Cel Spellman, Hudson Taylor, Sue Timney, Andrew Triggs Hodge MBE, Valentine Warner, Shane Williams

WWF ambassadors

WWF ambassadors are distinguished and influential people who are committed to our mission. We greatly appreciate their efforts in support of our work.

Sir David Attenborough OM CH CVO CBE FRS, Field Marshal Sir John Chapple GCB CBE DL, The Rt Rev & Rt Hon Richard Chartres KCVO DD FSA Bishop of London, Sir Ian Cheshire, Jane Davidson, Will Day, Bernard Donoghue, John Elkington, Ben Fogle, Alastair Fothergill, Anna Friel, Sir Stelios Haji-Ioannou, Nicola Howson, Sir Richard Kleinwort Bt, Graeme Le Saux, Alistair McGowan, Deborah Meaden (on sabbatical from the council of ambassadors in 2015), Guilda Navidi-Walker, Stephen Poliakoff CBE, Jonathon Porritt CBE, Lewis Gordon Pugh OIG, Simon Reeve, Miranda Richardson, Professor Callum Roberts, Lord Rose, Lord Turner of Ecchinswell

For information about getting your business involved, please Contact us

Businesses that support us

For over a decade we’ve been building rewarding partnerships with the business world. These help us to deliver our vital conservation programmes while promoting sustainable business policy and practice.

We’d like to thank the following companies for generously supporting our work this year:

Alpro, BEAR, Cisco, Coca-Cola Enterprises, Coca-Cola GB, HSBC, John Lewis, Marks & Spencer, MBNA, Next, Pukka Herbs, Sky, Sodexo, Thai Union Europe, Virgin Money, Whiskas

And we’d like to thank all members of our Business Club – our programme for small and medium-sized businesses. 

If you’d like to leave your own lasting legacy that will help to fund our work, please email our Legacy team
or call us on 01483 426333

Leaving a lasting legacy

We would like to pay tribute to everyone who remembered us in their wills, and to friends and relatives who made memorial donations. Every legacy is of great value to our work. The following people left especially generous bequests during the year:

Mrs H Bailey, Mrs DM Barnes, Mr P Barnicott, Mr IM Barron, Miss NV Battershill, Miss I Brewer, Miss DM Bridle, Miss S Brown, Mr JR Bull, Mr DW Caines, Mrs JR Castell, Mr A Cochrane, Dr AM Curran, Mr RR Dixon, Mrs M Evans, Mrs D Fraser, Mrs SE Garton-Brown, Mr TA Graham, Mr VE Green, Mr LNL Hart, Mr JS Hayter, Mr N Headley, Mrs IGM Holden, Mr AP Hornett, Ms JE Jones, Mr DD Jones, Miss MT Kent, Mrs E Kesteven, Mrs M Lang, Miss KM Lange, Mrs RE Lemon, Ms Z Massie, Miss JBR McGregor, Mr CE Neale, Mrs EM Nicholson, Mr RL Perrin, Mr RJM Salisbury, Mr D Scott, Mrs JM Smith, Mrs MV Sopp, Ms J Speight, Mr LRF Susans, Ms JM Taylor, Mr RC Thomas, Mr DJ Waters, Mrs JM Watson, Miss KG Webb, Mrs E Wilding, Ms M Wilson, Mrs E Winder

WWF-UK trustees and principal officers

As at 31 December 2015


HRH The Prince of Wales KG KT GCB OM

Trustees emeriti

Sir Martin Laing CBE, The Hon Sara Morrison, Ed Smith CBE


Andrew Cahn (chair), Jane Cotton, Michael Dixon, Natalie Gross, Ila Kasem, Georgina Mace, David Phillips (treasurer), Malcolm Press, Andrew Reicher, Christopher Mark Richardson, Richard Sambrook

Principal officers

Chief executive: David Nussbaum, Executive director of communications and fundraising: Alison Lucas, Executive director of global programmes: Glyn Davies, Executive director of operations: Robert Hardy